Season 3:
Making consumers switch from conventional meat to
alternative proteins
Marina Schmidt
Founder of Red to Green Solutions, host of the podcast
Michael Wolf
Founder & CEO, Executive Director The Spoon
#intro #behindthescenes #about
SE3: Promoting Alternative Proteins│Introduction & Red to Green behind the scenes
SE3 on the consumer acceptance of alternative proteins. Find out how to convince the masses of people to eat novel foods. Whether we are talking about plant-based or cultivated alternatives, in essence, we will look into human behavior change: What makes us eat what we eat and what makes us change our mind about that.
History shows that new inventions often face skepticism
Even the invention of the bicycle was controversial amongst the public during it’s 19-year long development process.
And new tech also faces opposition
It took the mechanical loom 50 years to catch on due to the opposition of workers who would lose their jobs.
Food innovations have an especially hard time
The negative press on GMO’s and toxicity of foods has spurred the aversion to tech in food.
We are in the
post-fact era
Facing the rise of fake news, conspiracy theories and a growing mistrust in science and institutions.