Large-scale reuse: A successful case study of the German reuse system with Circolution Co-Founder Kirils Jegorovs
Kirils Jegorovs
Founder and CEO of Circolution
building a system of reusable packaging scalable to all food segments, channels, and regions.
How can reusable packaging help to reduce plastic waste? How could a system look like in which we buy for example our lentils, yogurts, and coffee in reusable glass jars and return them to be used – again, and again, and again? What are examples of large-scale reusable systems that are already successful today?
You will hear this and much more from Kirils Jegorovs the Co-Founder and Lead Link of Circolution, a System Development company dedicated to building a system of Reusable Packaging scalable to all food segments, starting in Germany. Previously he worked in retail and developed new products for consumer goods companies such as Johnson & Johnson, Hochlande and Nestle. He also helped Mitte – a startup developing a water purification and remineralization device – to make their product circular.